Behdad has been in tech industry for almost 20 years and played pivotal roles in the design, development and implementation of numerous mission critical software and system solutions among various industries including oil, gas and petrochemical, banking and financial, online media, and real estate in sizable companies around the world. Nowadays, he is deeply and passionately involved in Web and Digital Analytics. At his start-up, Cyberlitix, he helps online businesses and dotcom companies to shift their mindset toward data driven decision making and taking the most out of online presence. He is the founder and organizer of Web Analytics Champs (WACH) meetup group, an active local community of e-business owners, online marketers, and analytics enthusiast. On his spare time, he blogs, authors, tutors, shoots photos from astonishingly beautiful sceneries in BC, and best of all, helps newcomers adapt with their new environment and find a job in their field of expertise.

Google Analytics is by far the most popular clickstream analytics tools in the market, and half of the web has already installed it. (Source: http://bit.ly/gaWeb)


In this session, you will learn handful tips and tricks about Google Analytics and how to correctly use this free tool. Topics include:


1. Introduction to Web and Google Analytics 
2. Setup and installation
3. Campaign Tracking
4. Reports
5. Segmentation
6. Goals and Funnels
7. Advanced Tips and Tricks